Max_Factor,_Sr.

Max Factor Sr. (September 15, 1877 – August 30, 1938), born Maksymilian Faktorowicz, was a Polish-American businessman, beautician, entrepreneur and inventor. As a founder of the cosmetics giant Max Factor & Company, he largely developed the modern cosmetics industry in the United States and popularized the term "make-up" in noun form based on the verb.
He is also known for doing makeovers for starlets and giving them their signature looks; his most iconic works include Jean Harlow's platinum hair, Clara Bow's bob, Lucille Ball's false lashes and red curls, and Joan Crawford's "Hunter's Bow", or overdrawn lips.