American businesspeople in retailing

Seymon Deutsch (May 18, 1935 – June 12, 2013) was an American bridge player. He started playing bridge as a student at the Trinity University in San Antonio, Texas, alongside Bobby Wolff, but afterwards focused on a career in business. He returned to competitive bridge in 1980s, when he started gaining successes, which include titles in Grand National Teams (1986), the Spingold Knockout Teams (1991) and three Vanderbilt Knockout Teams (1994, 1996 and 2006). He won two world titles: the 1988 World Team Olympiad in Venice and 1994 Rosenblum Cup. Deutsch was 2007 recipient of Sidney H. Lazard Jr. Sportsmanship Award. ACBL Hall of Fame player Zia Mahmood told The New York Times at the time, "There are a few people about whom never a bad word is said ... Seymon is one of them".Deutsch was born and spent most of his life in Laredo, Texas. He ran a fashion store chain, Joe Brand, as well as a cattle ranch with large operation in South Texas. He was survived by his wife Linda née Brand and their four children.

Reginald F. Lewis (December 7, 1942 – January 19, 1993), was an American businessman. He was one of the richest Black American men in the 1980s, and the first African-American to build a billion-dollar company: TLC Beatrice International Holdings Inc.In 1993, Forbes listed Lewis among the 400 richest Americans, with a net worth estimated at $400 million.

Max Factor Sr. (September 15, 1877 – August 30, 1938), born Maksymilian Faktorowicz, was a Polish-American businessman, beautician, entrepreneur and inventor. As a founder of the cosmetics giant Max Factor & Company, he largely developed the modern cosmetics industry in the United States and popularized the term "make-up" in noun form based on the verb.
He is also known for doing makeovers for starlets and giving them their signature looks; his most iconic works include Jean Harlow's platinum hair, Clara Bow's bob, Lucille Ball's false lashes and red curls, and Joan Crawford's "Hunter's Bow", or overdrawn lips.

Geraldine Stutz (August 5, 1924 – April 8, 2005) was an American retail groundbreaker. She was appointed president of Henri Bendel in 1957, serving for 29 years until stepping down in 1986.