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Franco Noriega Haltenhof (born January 16, 1989) is a Peruvian entrepreneur based in New York who has branched out into the restaurant business, modelling, television, and the music industry. He is also a retired professional swimmer.
Noriega started swimming competitively at a young age, eventually representing Peru at various international sporting events. After retiring from his swimming career, he moved to New York City in 2007 and started modelling. He has since also opened his own restaurant, BABY BRASA, which focusses on organic Peruvian cuisine and catering. Noriega has hosted several television programs on the Food Network, and has appeared as a culinary guest on various talk shows such as The Ellen DeGeneres Show, Live with Kelly and Ryan, and The Wendy Williams Show. In 2017, Noriega ventured into the music industry with his debut single "Me Aceleras." Noriega released his second single, "Tu Llamada", in 2019.