Brazilian businesspeople

Pedro Paulo Falleiros dos Santos Diniz (Portuguese pronunciation: [ˈpedɾu dʒiˈnis]; born 22 May 1970) is a Brazilian businessman and former racing driver. Diniz began karting at the age of eighteen and achieved minor success, before progressing to car racing in the Brazilian Formula Ford Championship and the British Formula 3 Championship. He first drove in Formula One with Forti for the 1995 season. The following year he switched to Ligier and moved to Arrows for 1997. In 1998, he finished 14th in the Drivers' Championship, and subsequently moved to Sauber for 1999. He left Sauber after the 2000 season and bought a share in the Prost team, which folded a year later.
Since leaving motorsport, Diniz founded the Formula Renault 2.0 Brazil Championship which he ran from 2002 and 2006, later becoming a partner in Pão de Açúcar and operates an organic produce and dairy farm alongside his wife Tatiana Diniz. He is a board member of Food Tank, a non-profit organization that spotlights environmentally, socially, and economically sustainable ways of alleviating hunger, obesity, and poverty and works to create networks of people, organizations, and content to push for food system change.
Diniz was considered a pay driver during his career due to his family backing. He scored ten points during his six-year Formula One career in a period when only top-six finishes awarded points and other pay drivers did not score any points.

Márcio Santoro (São Paulo, August 29, 1970) is co-president and co-founder of Agência África, one of the ten largest advertising agency in Brazil, and a partner of the ABC Group, the largest communications holding company in Latin America.

Ricardo Semler (born 1959) is the CEO and majority owner of Semco Partners, a Brazilian company best known for its radical form of industrial democracy and corporate re-engineering. Under his ownership, revenue has grown from 4 million US dollars in 1982 to 212 million US dollars in 2003 and his business management policies have attracted widespread interest around the world. Time featured him in its Global 100 young leaders profile series published in 1994 while the World Economic Forum also nominated him. The Wall Street Journal America Economia, The Wall Street Journal's Latin American magazine, named him Latin American Businessman of the Year in 1990 and he was named Brazilian Businessman in the year 1990 and 1992. Virando a Própria Mesa ("Turning Your Own Table"), his first book, became the best-selling non-fiction book in the history of Brazil. He has since written two books in English on the transformation of Semco and workplace re-engineering: Maverick, an English version of "Turning Your Own Table" published in 1993 and an international bestseller, and The Seven-Day Weekend in 2003.

Gero Fasano (; né Rogério Marco Fasano; born 19 April 1962) is a Brazilian businessman, hospitality entrepreneur and majority owner of Fasano Group. In 2009, he was considered to be among the 100 most influential Brazilians by Época Magazine. In 2022, he became primarily known in the United States for opening two new ventures in New York City, which included Fasano Fifth Avenue, a private residence hospitality operation on Fifth Avenue and Fasano Restaurant in Midtown East.

Luiza Helena Trajano Inácio Rodrigues (born 9 October 1948) is a Brazilian billionaire businessperson. She is chair of the retailer Magazine Luiza and associated companies. In July 2020, Forbes noted that she was Brazil's wealthiest woman. Trajano is an advisory board member to both UNICEF Brazil and UNFPA Brazil, among other entities. In 2021 Luiza was listed by TIME magazine as one of the 100 most influential people in the world. She is a feminist. As of April 2022, her net worth was estimated at US$1.4 billion.

Jayme Brasil Garfinkel is a Brazilian investor and Chairman of the Board of Porto Seguro Seguros, the third largest insurance company in Brazil.

Rubens Ometto Silveira Mello is a Brazilian businessman and the chair of Raízen and Cosan. He is also the director of UNICA.

Abilio dos Santos Diniz (December 28, 1936 – February 18, 2024) was a Brazilian businessman. He was the chairman of the board of directors of Península Participações, chairman of the board of directors of BRF and member of the board of directors of both Carrefour Group and Carrefour Brasil. Through GPA, Diniz became one of the wealthiest individuals in Brazil. In 2016, Forbes ranked him 477th richest person in the world and 14th in Brazil.In 2009, Época magazine named him one of the 100 most influential Brazilians of the year. He previously served as a partner of Companhia Brasileira de Distribuição, a distribution company which owns the brands Varejo Alimentar, Pão de Açúcar and Extra, wholesaler Assaí, and appliance company Ponto Frio (Globex). He was also a shareholder of Casas Bahia, through Globex S/A.

Viviane Senna Lalli (née Senna da Silva; born 14 June 1957) is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-time Formula 1 world champion Ayrton Senna (1960–1994), and mother of racing driver Bruno Senna (born 1983).She is also president of the Ayrton Senna Foundation, established in London in June 1994 and also of the Instituto Ayrton Senna organization, focused on children's education, headquartered in São Paulo since November 1994. She also helped to found and chaired the technical committee of the think tank "Todos pela Educação" (Everybody for Education).

Roberto Luiz Justus (born 30 April 1955) is a Brazilian investor, businessman and television personality.