Lorenzo Servitje Sendra (Spanish pronunciation: [loˈɾenso seɾˈβiɟʝe ˈsendɾa]), (November 20, 1918 – February 3, 2017) was a Mexican accountant and businessman, who co-founded Grupo Bimbo, the world's largest bakery company, in 1945 with four partners, Jaime Jorba, Jaime Sendra, Alfonso Velasco and José T. Mata.
Burton Edward Grossman (February 15, 1918 – November 12, 1999) was an American-Mexican international businessman, health and education promoter, who served as chairman and CEO of Grupo Continental, a holding company established in Tampico, Tamaulipas, Mexico, that owns and operates 46 corporations dealing with soft drinks, sugar refining, mineral water, cooling systems, plastics, and mainly bottling factories for The Coca-Cola Company in Mexico.