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Vance Oakley Packard (May 22, 1914 – December 12, 1996) was an American journalist and social critic. He was the author of several books, including The Hidden Persuaders and The Naked Society. He was a critic of consumerism.

Ross Franklin Lockridge Jr. (April 25, 1914 – March 6, 1948) was an American writer known for his novel Raintree County (1948). The novel became a bestseller and has been praised by readers and critics alike. Some have considered it a "Great American Novel". Lockridge committed suicide at the peak of his novel's success at age 33.