United States Under Secretaries of State

Charlotte Beers is an American businesswoman and former under secretary of state for public diplomacy and public affairs in the George W. Bush administration.Beers was the first female vice-president at the JWT advertising firm, then CEO of Tatham-Laird & Kudner until 1992, and finally CEO of Ogilvy & Mather until 1996. In 1997, Fortune magazine placed her on the cover of their first issue to feature the most powerful women in America, for her achievements in the advertising industry. In 1999, Beers received the "Legend in Leadership Award" from the Chief Executive Leadership Institute of the Yale School of Management. As an advertising executive, she ran a number of prominent ad campaigns for national brands including Uncle Ben’s rice and American Express.From October 2001 until March 2003, she worked in the Bush administration as the under secretary for public diplomacy and public affairs in the aftermath of the 9/11 attacks. While under secretary, Beers led the U.S. State Department's efforts to produce propaganda videos intending to sell a “new” America to Muslims around the world by showing that American Muslims were living happily and freely in post-9/11 America. The $15 million Shared Values Initiative produced five mini-documentaries for television, radio, and print with shared values messages for key Muslim countries. Less than a month after the release of the Shared Values Initiative, the State Department abruptly discontinued it.
Beers attended Baylor University and graduated from the University of Louisiana at Lafayette, then called the University of Southwestern Louisiana, with a bachelor of science in liberal arts. She grew up in Beaumont, Texas.

Curtis William Tarr (September 18, 1924 – June 21, 2013) was an American academic best known for his role in the reform of the Selective Service System—in particular, of the draft lottery, which had been criticized for being insufficiently random. Tarr also served as the seventh dean of the S.C. Johnson Graduate School of Management at Cornell University, and as the twelfth president of Lawrence University in Appleton, Wisconsin.
Tarr earned his B.A. from Leland Stanford Jr. University, his M.B.A. from Harvard University and returned to Stanford to earn his Ph.D. in American history.
Tarr served in the United States Army during the Second World War and began his academic career as a lecturer and assistant dean of humanities at Stanford. In 1958, he ran unsuccessfully as a Republican candidate, California 2nd District seat in the U.S. House of Representatives.
Between 1963 and 1969, he was President of Lawrence University. He negotiated Lawrence's merger with Milwaukee-Downer College, increasing the endowment from $7,000,000 to $20,000,000. Toward the end of his Lawrence presidential term, he negotiated Vietnam-era tensions, creating the Lawrence University Community Council in 1968.
Tarr returned to government service in 1969, as an Assistant Secretary of the Air Force for Manpower and Reserve Affairs. He was subsequently promoted to director of the Selective Service System, replacing the controversial Lewis Hershey; historian David L. Schalk has referred to Tarr in this role as an "inoffensive bureaucrat".He then served as Under Secretary of State for Security Assistance and Acting Deputy Under Secretary of State for Management.
After his second phase of government service, Tarr was vice president for management development at Deere & Company, Moline, Illinois, a farm equipment manufacturer, until 1984, when he was selected to be Dean of the Johnson School, succeeding David A. Thomas.Tarr was the author of Private Soldier: Life in the Army from 1943–1946 and of numerous articles in professional journals, including Air University Review. The Curtis Tarr Scholarship of the Johnson School, a two-year merit-based award, is named in his honor.
He died in 2013.