Roger_Shepard--Dudley_Robert_Herschbach

Roger Newland Shepard (January 30, 1929 – May 30, 2022) was an American cognitive scientist and author of the "universal law of generalization" (1987). He was considered a father of research on spatial relations. He studied mental rotation, and was an inventor of non-metric multidimensional scaling, a method for representing certain kinds of statistical data in a graphical form that can be comprehended by humans. The optical illusion called Shepard tables and the auditory illusion called Shepard tones are named for him.