Ramón_Massó_Tarruella

Ramón Massó Tarruella (1928-2017) was a Spanish media and communications expert, known also for his role in Carlism of the 1960s. He gained nationwide recognition in the 1970s and 1980s, when as academic, theorist and brand communications specialist he published numerous books and co-ran a media agency. In historiography he is moderately recognized for his role in politics of mid-Francoism. He was leading the group of young Carlist activists who challenged the Traditionalists and eventually ensured domination of the progressist current. However, his bid to promote prince Carlos Hugo as a future monarch and as an alternative to prince Juan Carlos failed.