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Madame Tussauds (UK: , US: ) is a wax museum founded in London in 1835 by the French wax sculptor Marie Tussaud. While it used to be spelled as "Madame Tussaud's", the apostrophe is no longer used.In 1883, the restricted space of the original Baker Street site prompted Tussaud's grandson (Joseph Randall) to commission the building at its current London location on Marylebone Road. The new exhibition galleries were opened on 14 July 1884 and were a great success. Madame Tussaud & Sons was incorporated as a private limited company (Ltd.) in 1889.A major tourist attraction in London since the Victorian era, Madame Tussauds displays the waxworks of famous and historical figures, as well as popular film and television characters played by famous actors. Operated by the British entertainment company Merlin Entertainments, the museum now has locations in cities across four continents, with the first overseas branch opening in Amsterdam in 1970.