34.05, -118.5
The Genesis Invitational is a professional golf tournament on the PGA Tour in southern California, first played 98 years ago in 1926 as the Los Angeles Open. Other previous names include Genesis Open, Northern Trust Open and Nissan Open. Played annually in February at the Riviera Country Club in Pacific Palisades, it is often the concluding event of the tour's "West Coast Swing" early in the calendar year, before the tour moves east to Florida.
The tournament has been held at Riviera on a near-continuous basis since 1973. South Korea-based Hyundai Motor Group, through its Genesis Motors subsidiary, took over sponsorship in 2017, after nine seasons from Northern Trust Corporation, based in Chicago, following a 21-year sponsorship by Nissan Motors. Entertainer Glen Campbell was the celebrity host of the Los Angeles Open from 1971 through 1983.