32.903, -117.245
The Farmers Insurance Open is a professional golf tournament on the PGA Tour, played in San Diego, California, in the early part of the season known as the "West Coast Swing".
The tournament was noted for having singer-actor Andy Williams as a celebrity host from 1968 through 1988. It originated as the San Diego Open in 1952 and used that name in its title through 1985. Title sponsors were added in 1981, first with Wickes for two years, then three with Isuzu. Shearson Lehman Brothers became the title sponsors in 1986, replaced by Buick in 1992 and Farmers Insurance in 2010. The event is organized by The Century Club of San Diego.
Although the San Diego Open began in 1952, the PGA Tour recognizes two earlier events of the same name: Leo Diegel won both events, in December 1927 and January 1929. An autumn event in 1956 and 1957, it was not held in 1958, then returned as a winter event in early 1959. Since 2022, it has started on Wednesday and concluded on Saturday, a day prior to the conference championships of the NFL playoffs.