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William Edgar Gossage (born October 15, 1958) is an American public speaker and a former motorsports executive and businessman. He is best known as the former president of the Texas Motor Speedway, a 1.5-mile (2.4 km) banked racetrack in Fort Worth, Texas. He previously held positions at numerous companies, holding various public relations positions. He is a major auto racing promoter and businessman, particularly in stock car racing and IndyCar racing.
Gossage was born and raised in Nashville, Tennessee. In 1980, he gained his first major publicity job when he was hired by the Nashville Fairgrounds Speedway. After a brief stint with the Bristol Motor Speedway, he moved to becoming the public relations director for the Miller Brewing Company's racing program for six years. He was later hired by Charlotte Motor Speedway president H. A. "Humpy" Wheeler in 1989 to become the vice president of public relations at the speedway. In 1995, he was promoted by Speedway Motorsports owner Bruton Smith and placed in charge of building the newly-announced Texas Motor Speedway, becoming the track's general manager. After his retirement from the position in 2021, he focused on a motivational speaking career.
Gossage is regarded as a foremost promoter who held unique promotions and as one who hosted some of the largest events in terms of attendance in both auto racing and concerts. Throughout his tenure at the Texas Motor Speedway, he ran numerous races and concerts that attracted over 200,000 people per event. A protégé of NASCAR promoter Humpy Wheeler, he has also spurred the creation of numerous promotions and campaigns to promote the speedway. His advertising campaigns and promotions have sometimes been viewed as controversial in the NASCAR landscape, turning Gossage into one of the most polarizing figures in NASCAR.