37.55, -121.99
Desireé Don Reed-Francois (born May 7, 1972) is an American attorney and college athletics administrator who became the athletic director at the University of Arizona on March 3, 2024. She has more than two-and-half decades of experience in intercollegiate athletics, including overseeing the external operations for several institutions.
A graduate of the University of California, Los Angeles and University of Arizona College of Law, Reed-Francois began her athletics administration career in 1997 as a compliance assistant at the University of California, Berkeley. She was later director of compliance at San Jose State from 1999 to 2002. For 15 years, Reed-Francois was an associate and deputy athletic director primarily on the sport administration and external relations areas from 2002 to 2003 at Santa Clara, then Fresno State from 2003 to 2006, San Francisco from 2007 to 2008, Tennessee from 2008 to 2012, Cincinnati from 2013 to 2014, and Virginia Tech from 2014 to 2017. At Tennessee, Reed-Francois was the direct supervisor for the men's basketball team; she had the same duties for Virginia Tech Hokies football.
From 2017 to 2021, Reed-Francois was athletic director at UNLV. She became the first Hispanic woman to be a full-time Football Bowl Subdivision athletic director. At UNLV, Reed-Francois led the athletic department through a period of increased fundraising. Her administration also presided over openings of a new practice facility and stadium for the football team.