David_Lucas_(composer)

David Lucas (born David Helfman April 21, 1937) is an American rock and roll composer, singer, and music producer. He has written thousands of commercial jingles, such as AT&T's "Reach Out and Touch Someone." In 1981, he received a Clio Award for composing the music to Pepsi's "Catch That Pepsi Spirit." As a record producer, he worked with many new artists such as Blue Öyster Cult. On the 1976 Blue Öyster Cult song "(Don't Fear) The Reaper" which he co-produced, Lucas sang backup vocals and came up with the idea for using a cowbell, parodied by Christopher Walken in the "More cowbell" skit on Saturday Night Live. In June 2011, Lucas was inducted into Buffalo's Music Hall of Fame.