Allan_Bridge--Jacques_Yves_Cousteau

Allan Bridge (February 14, 1945 – August 5, 1995) was an American conceptual artist best known for his creation in 1980 of the confessional phone system known as the Apology Line. He went by the pseudonym Mr. Apology (a label which has since been adopted by an advice columnist) and used new technology of the time, an answering machine, to record confessions from anonymous callers.