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Jesse Gregory James (born April 19, 1969) is an American entrepreneur, automotive mechanic, and television personality. He is the founder of West Coast Choppers and former partner of Austin Speed Shop and current CEO of Jesse James Firearms Unlimited, both based in Austin, Texas. He was the focus of a show chronicling some of the custom motorcycle builds in his TV series Jesse James: Monster Garage, which ran a shortened single season in 2012 on the Discovery Channel before being canceled.
James was the host of the reality TV shows Jesse James Is a Dead Man on Spike TV and Monster Garage on the Discovery Channel, and the focus of the documentary Motorcycle Mania, also on Discovery. He also appeared in the 2004 skateboarding video game Tony Hawk's Underground 2.