Radix
Paul Edward Blair (born September 20, 1975), known by his stage name DJ White Shadow, sometimes written as DJWS, is an American music producer, musician, songwriter and DJ. Based in Chicago, Illinois, he is best known as the producer for Lady Gaga's albums, Born This Way and Artpop. He also produced and wrote songs with Gaga on the soundtrack for the 2018 film, A Star Is Born. Blair has played in numerous cities throughout the United States and has toured as a headliner. He has also toured with Lady Gaga internationally. He has two kids.
In addition to his writing and producing, Blair has released three EPs as part of a Trilogy through DECON Records. He was featured in the Anheuser-Busch Pac-Man commercial for Super Bowl XLIX, the song for which he remixed using the original Pac-Man music. His remixes have appeared in other television commercials including for Beats by Dre. Blair won a Grammy Award in 2020 for his work on the A Star Is Born soundtrack.Outside of music, Blair is a NFT enthusiast and collector. He has collaborated on NFT projects and also launched his own social token ($DJWS) in 2022.